Porsche Digital Expands in U.S. With Atlanta Office Focused on North America Projects
Thursday, August 1st, 2019
Porsche Digital is expanding to Atlanta, its second U.S. office and sixth worldwide, as it grows to map the future of the Porsche experience in a digital world.
"The digital Porsche customer experience has to be as superb as the car itself, which is why we are continuing to speed up our transformation from purely a 'hardware' maker to a software company as well," said Klaus Zellmer, President and CEO of PCNA. "The Atlanta team will collaborate with the global project organization from a local market perspective to make sure the best new digital tools are also customized to our users."
Porsche Digital Inc. decided to extend its footprint within the PCNA headquarters to work hand-in-hand with the other local business units of Porsche, but also because of Atlanta's local tech talent and its robust and constantly growing startup and tech sector.
A modern and state-of-the-art workspace is currently under construction which will allow the teams to collaborate in a creative and vibrant environment, using the latest technology while being close to the Porsche core business. With the new office and continued growth in Silicon Valley, Porsche Digital Inc. expects to have as many as 45 employees total in the U.S. within the next year.
"North America is home to both a highly engaged Porsche enthusiast base and some of the world's leading tech talent," said Stefan Zerweck, Chief Operating Officer of Porsche Digital GmbH, the parent of the U.S. organization. "It makes sense to deepen our team capabilities and our business roots in this market."