Atlanta-Based Leading Valuation Expert Releases Book Just in Time As Companies Explore How to Maintain Valuation in 2020

Staff Report

Thursday, July 23rd, 2020

Zyla Valuation Advisors, LLC, is pleased to announce the release of the third edition of managing director Mark Zyla’s book, “Fair Value Measurement: Practical Guidance and Implementation.” As companies struggle to maintain value in 2020, Zyla, a leading expert on fair value, provides hands-on guidance, the latest best practices, and a practical approach for measuring fair value in financial reporting. 

Published by Wiley, the third edition of Zyla’s book is available for purchase on Amazon and The key valuation issues that the book addresses, and that Zyla could speak on, which lend themselves to in-depth reporting and stories, include: 

  • How the Covid-19 pandemic constitutes an economic event which may lead to an impairment of value;

  • The nature of goodwill and how intangible assets create value in companies;

  • How fair value measurements enhances the public interest in financial reporting; and,

  • Concepts in valuation which can be applied in times of economic uncertainty.

“As fair value measurement guidelines continue to evolve, it is vital that preparers, auditors and other valuation specialists are up-to-speed on the latest information and techniques, especially at times of economic uncertainty,” said Mark Zyla, author of “Fair Value Measurement: Practical Guidance and Implementation” and managing director of Zyla Valuation Advisors, LLC. “The third edition provides a comprehensive look at the updated guidelines from the Financial Accounting Standards Board, the U.S. Securities and Exchange Commission and the American Institute of CPAs. Additionally, the book explores fair value accounting during the fiscal crisis, providing key takeaways that can be applied today as we continue to navigate the economic challenges from the COVID-19 crisis.” 

“Fair Value Measurement: Practical Guidance and Implementation” covers the history and evolution of fair value accounting, newly implemented accounting standards and best practices, fair value measurement standards and concepts, as well as methods for valuing various types of intellectual property and other intangible assets. Through the use of case studies familiarizing readers with the ins and outs of fair value measurement, helping readers quickly grasp the concepts presented, Zyla filters complicated concepts into easy-to-understand information.

In addition to the release of his book, Zyla recently contributed to Antonella Puca’s book, “Early Stage Valuation: A Fair Value Perspective,” which provides a comprehensive review of the current methodologies used to value Early Stage Enterprises (ESEs) at fair value for financial reporting, investment, and mergers and acquisitions. In the book, Zyla discusses the asset accumulation method in Chapter 7.  

With more than three decades of experience, Zyla is regarded as one of the country’s leading experts on fair value measurements. He previously served as a Managing Director in a boutique valuation and litigation consultancy and as the practice group leader with PwC’s corporate finance consulting group for the Southeastern, United States.

Zyla has earned multiple certifications, including a Certified Public Accountant, Accredited in Business Valuation (CPA/ABV), Certified in Financial Forensics (CFF) by the American Institute of Certified Public Accountants (AICPA), a Chartered Financial Analyst (CFA), and an Accredited Senior Appraiser with the American Society of Appraisers certified in Business Valuation (ASA). He serves as Chairman of the Standards Review Board of the International Valuation Standards Council, and recently served on the AICPA’s Forensic and Valuation Services Executive Committee. Zyla is a member of the Business Valuations Committee of the ASA where he also serves as a member of the Business Valuation Standards and Technical Issues subcommittees. Additionally, he is on the Advisory Council of the Master of Science in Finance program at the University of Texas at Austin.  

Zyla earned his undergraduate degree in finance from the University of Texas at Austin and his MBA with a concentration in finance from Georgia State University. He completed the Mergers and Acquisitions Program at the Aresty Institute of The Wharton School of the University of Pennsylvania and the Valuation Program at the Graduate School of Business at Harvard University.