How Georgia Power’s Solar Service Could Foster a New Utility Business Model

Monday, October 12th, 2015

For rooftop solar installers, finding customers is time-consuming and costly. For potential customers, the economics of going solar are complex and the process can be confusing.

And then there’s the utility that sits between the installers and potential solar customers with a visible brand and a very large Rolodex full of contact information. Arguably, finding a way to leverage the utility’s reputation and resources could be a win for consumers and solar companies -- and the utility, too.

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