New Healthcare Business Management Program, MedPRO 360, to Debut in Atlanta on March 1st

Staff Report From Metro Atlanta CEO

Wednesday, January 11th, 2017

MedPRO 360, a new healthcare business management program, will debut in Atlanta on March 1, 2017, at the Georgia World Congress Center. MedPRO 360, an all-day event hosted by SECO International, is designed for healthcare practitioners who provide first-rate patient care, but may need help with running their practice at the same level of excellence.  The program will focus on how practitioners and staff can boost overall profitability with proven strategies in marketing, management, analytics, human resources and more.

"Operating a small business requires a completely different skillset than most private healthcare practice owners possess.  We felt it was important to build a program that would help practitioners run their business at the same level of excellence that they deliver care to their patients," said Dr. Ted McElroy, president of SECO International.  "MedPRO 360 will feature several top-notch business experts who will provide valuable business management information designed to propel our practices forward successfully." 

Held from 9 a.m. to 4 p.m., MedPRO 360 will bring together healthcare professionals from all healthcare specialties and areas of practice.  The speakers and courses include:

  • "The Future of Health & Medicine: Where Can Technology Take Us?" – Dr. Daniel Kraft
    Dr. Kraft is a Stanford and Harvard-trained physician, scientist, inventor and entrepreneur with over 25 years of experience in clinical practice, biomedical research and healthcare innovation. His presentation examines rapidly emerging, game changing and convergent technology trends and how they are and will be leveraged to change the face of healthcare and the practice of medicine in the next decade.

  • "Performance Excellence – The Employee Factor" – Dennis Snow
    Mr. Snow's customer service abilities were honed over 20 years with the Walt Disney World Company, where he developed his passion for service excellence. His program drives home the idea that to motivate excellence, practices must "engage the heart" of employees and when this happens, customers can see it, hear it and feel it in every interaction with a practice.

  • "Assessing Your Practice's Financial Health" – Owen Dahl
    For more than 40 years, Mr. Dahl has been active in healthcare management and has become a noted educator, speaker and entrepreneur. He will share benchmarking and analytics that can show you new ways to improve profitability, discover areas of concern, and create a clear path for the future.

  • "10 Steps to Avoid Costly HR Errors & Legal Issues" – John Slavich
    With more than 20 years of progressive HR experience, Mr. Slavich is the Director of Human Resources for Landrum Human Resources in Columbia, South Carolina. He will share 10 steps to take to protect yourself from common errors in interpreting human resources rules and regulations and the legal issues that can arise.

The registration fee for MedPRO 360 is $129, if you register by February 15. If you register three or more people from your practice, the individual fee is $99.  To register, visit