Approximately 500,000 traffic tickets averaging $380 each are received in the Atlanta metro area each year, and approximately only around five percent of them are challenged by drivers.

That’s about to change as TIKD, an industry-changing, web-based app, helps Atlanta drivers take action on traffic tickets from their smart phones. TIKD guarantees that drivers who use the service will always pay less than the fine amount. TIKD also offers Points Protection – if points are issued, the company will reimburse the driver for the amount he or she paid to TIKD, plus pay the fine itself along with any associated court costs.

“Most drivers don’t realize that when they challenge a traffic ticket, their fine is likely to be reduced and their points are typically removed,” said Chris Riley, founder and CEO of TIKD.

“People think it’s faster and cheaper to simply pay the fine so they can avoid hiring an attorney or taking a day off of work to appear in court. We’re transforming how consumers can take action on their traffic tickets by offering a more cost effective, convenient solution that they can use straight from their mobile phones.”

TIKD uses economies of scale and the law of large numbers to lower the cost of challenging a ticket and acts as a financial clearinghouse for paying traffic tickets. It hires an attorney on the customer’s behalf, covers all associated costs, manages the ticket paying process and provides regular updates to the customer on the ticket’s status.

“TIKD takes care of both the fine and the court costs so no matter what the outcome, the customer never has to pay more than the one-time payment which is always less than the actual fine,” said Riley.

“A traffic ticket can cost drivers far more than the fine itself because assigned points can increase auto insurance premiums by thousands of dollars. TIKD takes a negative thing and makes it much less costly and dramatically more efficient.”

How It Works

• Go to tikd.com and hit ‘Submit My Ticket’

• Upload a picture of the ticket

• Enter the ticket details, including ticket type and date of issue

• Pay with a credit card in a single or multiple transactions

• Receive regular updates about the ticket until the case is decided, usually about six-eight weeks after the ticket is submitted

The company also helps consumers who can’t pay the full ticket amount at once. BetterPay by TIKD is the first web-based traffic ticket payment plan of its kind. For a small service charge, BetterPay enables customers to use their credit card to pay 50 percent of their TIKD fine amount upfront, with the reminder paid in two additional installments.

“We only accept minor traffic tickets, like those issued for basic moving violations and parking tickets,” explained Riley. “We are here to help the person who couldn’t find a nearby parking spot and blocked an intersection to quickly drop something off as well as the individual who hit the snooze button too many times, was running late for an important meeting and cruised through a stop sign. We all make these types of mistakes and now TIKD makes paying for them cheaper, faster and much more convenient.”

More than 3,000 consumers have used TIKD since it launched in Florida in February. It is also available in the Baltimore/DC metro area as well as Atlanta. The company expects to expand to the country’s top 30 metro areas by Summer 2018.