AMB Sports & Entertainment announced that Lyft, the fastest growing on-demand transportation service in the US, is the Official Rideshare Partner of the Atlanta Falcons and Atlanta United. This sponsorship will enhance the fan experience at Mercedes-Benz Stadium through connecting event attendees with Lyft’s safe, reliable, and affordable transportation service. AMBSE and Lyft cited shared company values and Lyft’s strength in Atlanta as reasons for the agreement.

This partnership will make transportation to and from Mercedes-Benz Stadium as seamless as possible for attendees of all Atlanta Falcons games and Atlanta United matches, as well as 10 marquee events throughout the year, including the Chick Fil-A Kickoff Games and the SEC Football Championship Game. By offering wayfinding signage, designated pickup and drop-off zones, special offers, and more, fans and event attendees will be able to enjoy the convenience of Lyft service to and from Atlanta’s newest premiere event venue.

“Getting to and from Mercedes-Benz Stadium bookends the fan experience, and in our search for the right company to be our Official Rideshare Partner, it became clear that Lyft was the natural option, given our shared company values and passion for creating an exceptional experience,” said Mike Gomes, SVP of fan experience, AMB Sports & Entertainment. “We have recognized that a growing number of our fans have already chosen Lyft for their ride share needs across Atlanta and we are thrilled by the value this will bring those coming to enjoy a game or event at Mercedes-Benz Stadium.”

“We are very proud to be the official rideshare partner of the Atlanta Falcons and Atlanta United FC, and to help deliver a best-in-class fan experience at Atlanta’s new Mercedes-Benz Stadium,” said Sam Bond, General Manager of Lyft Georgia. “In addition to being excited about partnering with the 2016 NFC champions and the franchise leading Major League Soccer in attendance in just its first year of existence, we love that the organization’s values align so closely with Lyft’s. Mercedes-Benz Stadium was built around principles of social responsibility to the surrounding neighborhoods and environmental responsibility, both of which align with Lyft’s core values.”