Atlanta Video Technology Firm onQ Raises $7 Million
Staff Report From Metro Atlanta CEO
Monday, October 16th, 2017
onQ, developer of a ground-breaking solution for interactive group communications and learning, announced the closing of an early stage equity financing round totaling $7 million, led by a diverse group of seasoned private investors. The highly successful funding round received an overwhelmingly strong response from investors. The financing will be used to drive product development for the onQ solution, which brings existing multimedia content to life, turning static, one-way content into an energized and interactive group experience, where participants contribute, share and learn together.
"onQ was founded with a vision of making digital content, communications, and learning more communal ― and in the process, more engaging, open and authentic, enabling organizations to better 'listen' to their audiences," said Jack Alexander, founder and Chairman, onQ. "Our vision is now being realized, as we are experiencing strong global interest across a range of business sectors, from both U.S. and international markets."
The onQ solution brings any existing content to life, transforming video or presentation media into an interactive group experience, and turning monologues and static viewing into active, engaged conversations. Resulting interactions and reactions feed in-the-moment behavioral data, uncovering deep, actionable insights into how users and groups engage with content and influence each other. onQ's measurable engagement capabilities include:
Scoring and machine learning models for engagement, influence, sentiment, facilitation, and overall outcomes
Analytics based on peer-reviewed science linked to learning best practices
Scientific testing and validating of scoring models and product features via research partnership with the University of South Florida
"This equity financing sets the stage for an exceptional 2017 for onQ, which has seen a rapidly growing roster of clients, key executive appointments, and research partnerships," said Jim Marshall, CEO, onQ. "It is a significant validation of the solution that we are building and reflects excitement for our next phase of growth."