Morrison announced that Jared Degnan has joined the firm as Chief Strategy Officer and will be responsible for leading the agency’s digital disciplines as well as developing and implementing effective cross-channel engagement strategies for clients.

“As a digital technologist, communications architect and business futurist, Jared has been at the forefront of implementing digital strategies for some of the world’s leading brands including Kraft Foods, Vespa USA, MetLife, Moe's, Intel, TGI Fridays, The Ritz-Carlton Company and Porsche Cars North America,” said Chairman Bob Morrison. “His leadership skills and successful track record in marketing analysis, digital strategy and brand development make him a perfect match for our clients and our team at Morrison.”

Degnan brings 16 years’ experience in marketing and strategy development to Morrison, having most recently served as Director of Digital Strategy for Moxie. During his career, Degnan has been involved in more than 150 B2B and B2C engagements ranging from digital landscape analysis to online brand footprint development, revenue enhancement, business optimization and digital strategy development/execution. He has received numerous awards including a Communicator Award for his work with Vespa USA and a W3 Award for work with NYC’s Transit Wireless. In addition, Degnan’s work has been recognized for both innovation and marketing effectiveness by several organizations including the Academy of Interactive & Visual Arts and the Georgia Chapter of the Public Relations Society of America.

“Morrison is a legendary shop, not just in the southeast, but as one of the leading independent agencies in the country,” said Degnan. “With over 30 years of client service, Morrison has continually provided relevant, impactful marketing and advertising for its clients and I’m humbled and excited to join their team.”

A graduate of The George Washington University, Degnan holds an MBA from Vanderbilt University’s Owen Graduate School of Management.