Today, the DeKalb Entertainment Commission and ChooseATL have announced a partnership to host “ChooseATL Tracklanta,” a competition to find outstanding musical talent — of any genre — in the metropolitan Atlanta region. The winner will perform at the ChooseATL House at SXSW on Monday, March 12, 2018, in Austin, TX.
 
Submissions for the competition will be accepted via SoundCloud beginning on Tuesday, February 13, and will conclude at midnight on Friday, February 23, 2018.  There is no entry fee, but entrants must be an amateur, unsigned musician(s) not associated with a label or distribution company. All applicants must also be residents of the metro-Atlanta area. Details here.
 
The winner of the competition will also receive rehearsal time at Atlanta’s Stage Audio Productionin preparation for SXSW, and a recording session with Grammy Award-winning, Atlanta-based music/audio engineer Bill Zimmerman at Callanwolde Fine Art Center's new recording and mixing studio at the Rick Baker School of Music and Music Recording. Zimmerman works as a freelance engineer and assistant to Phil Tan, where he has assisted on recent projects for Fifth Harmony, Coldplay, Zara Larsson among others.
 
The Judge

One winner will be selected through a review process led by record executive, songwriter and record producer Kawan “KP” Prather and his team. Prather, who is currently Head of Music at i am OTHER (Pharrell Williams’ record label), will also provide an A&R evaluation of the winner’s performance.
 
Prather was a member of the first generation Dungeon Family rap group, Parental Advisory (PA), before starting his executive career at Antonio “L.A.” Reid’s LaFace Records — Prather later started his own label, Ghet-O-Vision, before joining the team at Island Def Jam. Throughout his career, Prather has worked with the likes of TLC, OutKast, Usher, Goodie Mob, John Legend, Pink, Toni Braxton, YoungBloodZ, T.I., Khalil and more.
 
The Competition

Musicians (of all genres) should follow these guidelines to enter:

Full entry details available on ChooseATL site here

All applicants must be an amateur, unsigned musician(s) not associated with a label or distribution company

All applicants must be 21 or older

All applicants must reside in the Metro Atlanta area

Submit original music via SoundCloud between Tuesday, February 13 and Friday, February 23

If contestants do not have a SoundCloud account, one will need to be created free in order to enter: https://soundcloud.com.

One winner will be announced by Thursday, March 1
 
The Prizes

One winner will be selected by Prather and his team:

Winner will travel to SXSW to perform at the ChooseATL House on Monday, March 12

Winner will receive advance rehearsal time at Stage Audio Production for the SXSW performance

Winner will receive one recording session with Bill Zimmerman at Callanwolde’s new Recording and

Mixing Studio at the Rick Baker School of Music and Music Recording