Eight hundred Atlanta families in need will receive enough food to supplement meals for a week plus daily essentials, thanks to a partnership between PepsiCo and Feed the Children. The event kicks off at 8:00 a.m. EST at Turner Field in the Gold Lot, 755 Hank Aaron Drive Southeast, Atlanta, Ga.

This is the seventh year PepsiCo and Feed the Children have partnered to help feed families in Atlanta, where more than 26 percent of the population lives below the poverty line. This event is part of a larger initiative between the two organizations to help feed communities in cities throughout the United States.

The receiving families have been identified and preselected by nonprofit organizations African American Association of Georgia, Open Hand Atlanta, and Meals on Wheels Atlanta. In addition, half of the meals will be delivered to the homes of those who can't attend the event at Turner Field in person due to medical conditions, immobility or other challenging circumstances via PepsiCo's fleet of trucks.

"Our Atlanta Feed the Children event is unique as it's the only event nationally where we have a set up site at Turner Field, while we also utilize our fleet to deliver food and daily essentials to those in need," said Scott Closson, sales zone director, South Georgia zone. "We are grateful to continue to bring this event to Atlanta every year and give back to the community."

"Feed the Children is proud to partner with PepsiCo, Frito-Lay, African American Association of Georgia, Open Hand Atlanta, and Meals on Wheels Atlanta today," said Travis Arnold, Feed the Children president and CEO. "We know that when we combine our efforts we will have a greater impact on the lives of families who need us most—right here in America."

Each qualifying recipient at today's event will be given:

• One 25-pound box of nonperishable food items

• One 10 to 15-pound box of personal-care items

• One box of AVON products

• Frito-Lay Baked and Popped 18-count Variety Pack

• PepsiCo beverages

• Quaker Life Original Cereal

• Standard Quaker Oatmeal

• Quaker Chewy Bars

• Tropicana orange juice

• Bananas and potatoes donated by Walmart

Volunteers from PepsiCo, Open Hand Atlanta, African American Association of Georgia and Meals on Wheels will be onsite serving families and assisting with distribution at today's event.