Debbie Qaqish to Present Vital Impact of Strategic Impact of Marketing Operations on Revenue November 7th

Staff Report From Metro Atlanta CEO

Monday, November 5th, 2018

Revenue Marketing™ Agency, The Pedowitz Group, announces its next webinar, "Rise of the Strategic Marketing Operation Function," on Wednesday, November 7 at 2:00 pm ET – During the "live" 30 minute session, TPG’s Chief Strategy Officer, Debbie Qaqish, will reveal why today’s B2B marketing organization must create a strategic marketing operations function to drive revenue and thrive on a global stage. This webinar is based on Debbie’s wildly popular presentation at the 2018 MarTech East Conference in Boston, hosted by Scott Brinker. Register here to attend the webinar.

Attendees will learn:

>    Key differences between regular and strategic MO and why it matters to executives

>    Five stages of maturity to achieve a strategic MO function

To illustrate her points, Debbie will share two compelling case studies from Verint’s VP of Marketing Operations, Dan Brown, and Alex Simoes, Senior Director of Business Enablement, Sysco LABS.
“MO has quickly become a competitive advantage and differentiator. Driven by the requirement to demonstrate financial results, the need for companywide digital transformation and the pressure to pivot to customer intimacy as a strategy, marketing is under enormous pressure to deliver,” notes Debbie. “In this environment, the CMO must apply left-brained thinking to solve increasingly complex and challenging situations.”

TPG’s November webinar is part of a monthly webinar program launched earlier this year. The Customer Journey webinars each attracted hundreds of registrants indicating the importance of these topics to marketing executives.

“Marketing Operations is core to becoming customer-centric. The high conversion rates from the webinars prove unequivocally that that MO is a topic that resonates strongly with today’s marketer,” notes TPG CMO, Kevin Joyce. “Our webinars deliver sage, applicable advice on how to build and optimize a strategic Marketing Operations function and operationalize the customer experience.”

The December webinar, presented by Debbie, will focus on MO maturity – Other webinars this year have embraced customer-centricity as the underlying theme, and include: "Adjusting your 2019 Budgets for Customer Centricity," "Mapping the Customer Journey," "Quantifying the Customer Journey," "Who Owns the Customer Journey" and others.