FanBeat, the live-action gaming platform that engages sports fans during breaks in the game, is rolling out its second season of Callaway's $1 Million FanBeat Challenge, in partnership with Callaway and GOLF Channel. Aiming to enhance the viewing experience for consumers while driving brand awareness for its sponsors, the Challenge is taking place during four PGA TOUR events during the 2019 season, and continues this week with the Arnold Palmer Invitational presented by Mastercard.

The Challenge, which is free to download and available for mobile (iOS) and desktop, kicked off at the Waste Management Phoenix Open in January and concludes at the WGC-Dell Technologies Match Play in March. Callaway’s $1 Million FanBeat Challenge is live during the last 2.5 hours of tournament coverage airing on GOLF Channel and NBC. Each round consists of 20 to 30 predictive-play and trivia questions, which are pushed out to fans during breaks in the action. Players compete to win dozens of prizes offered by Callaway, including Epic Flash drivers, Epic Flash fairway woods, Odyssey Stroke Lab putters, Apex 19 hybrids, Chrome Soft golf balls and GPS rangefinders. Ace all questions in one round for a chance to win $1 million. The program also features pre-tournament Epic Flash Trivia Challenges, a 10-minute, 10-question trivia game where players have a chance to win additional prizes from Callaway.

“FanBeat provides us a unique storytelling platform as we deliver groundbreaking technology to consumers with our new 2019 lineup of Callaway equipment,” shared Harry Arnett, EVP Callaway Brands. “We love the way the game allows us to celebrate not just our new products, but also our Callaway staff players and a bit of our company history.”

Last year, more than 180,000 players took part in Callaway’s $1 Million FanBeat Challenge. For the first time ever, FanBeat will offer video questions in a mobile play-along game for the 2019 Challenge. Callaway tapped its brand ambassadors and staff players, including Adam Hadwin and Ollie Schniederjans, to record trivia questions that are interspersed throughout game play.

“We are very proud to partner once again with GOLF Channel and Callaway to deliver the most innovative and entertaining play-along game available anywhere for live sporting events,” said Ed Trimble, CEO of FanBeat. “GOLF Channel is breaking new ground for media companies, both in terms of creating interactive content for their viewing audience and offering a highly customizable and immersive platform for their brand partner, Callaway Golf.”