Demolition Complete at Phipps Plaza; Transformative Redevelopment Project Continues

Staff Report From Metro Atlanta CEO

Thursday, July 11th, 2019

Simon, a global leader in premier shopping, dining and entertainment and mixed-use destinations, announced that the demolition phase of Phipps Plaza’s highly-anticipated redevelopment project is now complete and the first phase of construction to reimagine the center is officially underway.

Using a construction crew of approximately 400 workers, the Beck Group is serving as architect and general contractor for the transformative redevelopment, with a phased opening beginning in early 2021. Crucial components of the demolition phase included razing the former Belk building and removing a three-level parking deck

 As part of Simon’s sustainable redevelopment planning, the flattened 18,000 tons of concrete and 200 tons of asphalt from the former parking deck will be repurposed and used for other projects. In addition, the brand-new Class A office building, One Phipps Plaza, is being carefully constructed to meet LEED certification.

Atlantans can expect to see the framework of the development taking shape with vertical support columns constructed as soon as this summer. By late summer, a tower crane will be erected to develop a new 800-space, five-level parking deck. By fall, two additional tower cranes will also spring into action as vertical construction of the reimagined 156,000 square-foot lifestyle space begins. This component of the project will also include a lavish greenspace where Buckhead residents and visitors can expect to enjoy outdoor events. In addition, the Phipps Boulevard parking entrance leading into Phipps Tower is slated to reopen by end of summer. The center will remain open throughout the process, and every effort is being made to ensure minimal disruption to visitors who come to Phipps Plaza to shop, dine and play.

“The Phipps Plaza redevelopment reinforces Simon’s strong commitment to Atlanta,” said Eric Howard, general manager for Phipps Plaza. “There are high expectations of our design and construction teams, as this project highlights the industry’s latest innovations and best thinking, fashioned right here in Buckhead. Following overwhelming excitement and feedback from the community, we look forward to the foundation of this impressive project taking shape.”

The reimagined development will be headlined by the arrival of Nobu Hotel and Restaurant Atlanta, along with a 90,000 square-foot Life Time® healthy living and entertainment destination. Luxury lifestyle brand Nobu Hotels, founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, will blend its hotel and restaurant into one unique experience, including 150 rooms, a striking rooftop pool, a spa and corporate conference space. Nobu Atlanta Restaurant, revered for its signature take on Japanese cuisine, will operate in a 10,000 square foot space.

A luxurious, resort-style Life Time club will offer the ultimate in-studio yoga and cycle classes; small group and personal training; a full-service LifeSpa; a fast-casual LifeCafe; a Life Time Kids Academy; and a lavish rooftop pool, beach club and bistro. The club will feature three-levels and encompass 90,000-square-feet.

Finally, a new 13-story 350,000 square foot Class A office building, One Phipps Plaza, will provide modern, efficient office space inspired by the mixed-use destination. The office component will include a three-story parking garage, multiple signage opportunities and unmatched access to GA 400.

In recent years, Simon has dramatically expanded the dining options at Phipps Plaza including the recently opened Agency Socialthèque, Grand Lux Cafe and Ecco Buckhead -- in addition to adding a residential component to the property. The AC Hotel Atlanta Buckhead at Phipps Plaza also offers 166 guest rooms and suites to accommodate visitors to the Buckhead community. In addition, upscale boutiques continue to flock to the center, which has always served as the city’s luxury shopping hub. Most recently, Saint Laurent and Valentino opened at Phipps Plaza, and Tom Ford is slated to open an iconic 4,500 square-foot boutique featuring women’s and men’s ready-to-wear fashion by the holiday season.