Rubicon Global Recognized as a “Best For The World” B Corp for Sustainability and Environmental Excellence

Staff Report From Metro Atlanta CEO

Wednesday, September 11th, 2019

Rubicon Global, a Certified B Corp, announced the company has been named a Best For The World honoree in recognition of our environmental performance and sustainable business practices, ranking in the top 10% of all B Corps for our environmental responsibility.   

Rubicon Global is a technology company that powers a digital marketplace, provides a suite of SaaS products for waste, recycling, and smart city solutions, and collects and analyzes data for businesses and governments worldwide.

Best For The World recognition is administered by B Lab, the global nonprofit that certifies and supports Certified B Corporations, which are for-profit companies dedicated to using business as a force for good. Today there are 3,000 Certified B Corporations across 64 countries and 150 industries, unified by one common goal: to redefine success in business. This is the second consecutive year that Rubicon has been named a Best For The World honoree in environmental excellence.

“Being a Certified B Corporation is important for one reason: It encourages us to redefine business success. It is a demonstrable commitment by a company to use its scale and strength to solve the most pressing social and environmental challenges facing the world,” said David Rachelson, Vice President of Sustainability at Rubicon Global. “We are proud to be recognized by B Corp as a Best For The World honoree, which is a testament to Rubicon’s focus on its mission to end waste and improve the environmental performance of its customers and partners.”

B Corps meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corp Certification doesn’t just evaluate a product or service, it assesses the overall positive impact of the company that stands behind it—like Rubicon Global. Using the B Impact Assessment, B Lab evaluates how a company’s operations and business model impact its workers, community, environment, and customers. To achieve the B Corp Certification, a company must achieve a score of at least 80 points on the assessment.

“We’re incredibly proud of this year’s Best For The World honorees,” says Anthea Kelsick, Chief Marketing Officer of B Lab. “These inspiring companies represent the kinds of business models and impact-driven business strategies that are building a new economy—one that is inclusive, regenerative, and delivers value to all stakeholders, not just shareholders. To that end, B Corps like Rubicon Global are redefining capitalism and showing that it actually can work for everyone.”