Wunderbar Together PopUp Tour Showcases Germany in Midtown

Staff Report From Metro Atlanta CEO

Friday, September 13th, 2019

No need to book a trip to Berlin to experience the best that Germany has to offer: from Tuesday, September 24th to Saturday, September 28th, Wunderbar Together PopUp Tour will come to Midtown Atlanta with a multi-day experiential pop-up event celebrating German-American friendship. With something for everyone, the Wunderbar Together PopUp Tour is designed to celebrate the longstanding ties between the United States and Germany.

A large tent with cultural exhibitions and programming will be surrounded by shipping containers, each transformed into interactive experiences for all ages. There will also be a Bauhaus-themed Wiesn in a Box beer garden featuring hot pretzels and Hofbräu beer, a decked-out WanderbUS equipped with virtual reality tours of German cities and all things German language-related, a viewing screen for Bundesliga soccer matches, and food trucks featuring German fare.

”We are excited to bring the PopUp Tour to Atlanta as part of our year-long Wunderbar Together campaign, holding over 1,500 events across the country in celebration of German-American friendship,” said the Hon. Dr. Heike Fuller, Consul General of the Federal Republic of Germany in Atlanta, “Some of the most well-known German brands call Georgia their North American home and with over 400 German companies in the area, Atlanta is a prime example of the deep ties between Germany and America.”

The cultural tent, the centerpiece of the event, will house programs designed to showcase the best of German art, culture, science, and business. Highlights include:

Two powerful photo exhibits curated by Gerhard Steidl and presented in cooperation with Atlanta Celebrates Photography:

the first by Karl Lagerfeld, in homage to Bauhaus legend Lyonel Feininger.

the second by world-renowned photographer Jürgen Teller, featuring food culture photography with close-proximity shots of the regional variations that give German cuisine its diversity and flair.

Lecture, film screening, and workshop with the internationally renowned publisher Gerhard Steidl.

WorkAwesome Conference with 100+ executives, entrepreneurs and innovators exploring the future of diverse and inclusive workplaces and how engineers and builders are creating the future of urbanity and mobility.

70th anniversary of the Berlin Airlift exhibit from the Allied Museum in Berlin.

Performances by Circus Mojo, a skills-focused circus arts troupe that promotes German-American collaboration.

Virtual reality tours of German cities and the iconic Bauhaus school in Dessau, Germany.

Hands-on activities through the Discover Design – Discover Bauhaus Workshop.

In addition to cultural programming, visitors will enjoy unique experiences housed in repurposed shipping containers, designed and sponsored by globally prominent German businesses in the United States.

Highlights include:

BASF will demonstrate its commitment to creating a better world through chemistry.

Siemens AG will give guests the opportunity to test their soccer skills while learning about their mission.

Bayer AG invites visitors to experience the topic of life science in concrete terms by presenting Life Sience Experience Cases.

Evonik Industries’ container will take visitors inside Bundesliga’s Borussia Dortmund soccer stadium.

Mercedes-Benz and its incubator Lab1886 will present the “Future of Mobility” exploring electric cars, urban air taxis, and autonomous driving. Visitors will get to experience the all new EQC – the first electric car by Mercedes-Benz.

Schaeffler’s experience will dive into motorsports with a behind-the-scenes look at their 4e Performance concept car and an interactive experience featuring a Carrera slot car race track.

With something for everyone, families can make a weekend out of exporing the Wunderbar Together PopUp Tour with a series of events designed for the most curious little minds:

BASF Kids’ Lab pairs chemistry with fun in a hands-on opportunity for students to explore connections between science and their world.  

Science is fun! Can you build a human circuit? Or turn water into real fake snow? Through fun and engaging experiments, German scientist and celebrity Jo Hecker will host a memorable and interactive event for the whole family.

Science Slam, with young scientists from Germany and the USA presenting their work and exploring the line between entertainment and scientific research, organized by Policult.

WanderbUS, with German language activities, virtual realtiy tours of German cities and games for kids.

Bundesliga watch party will give guests a front row view of the world-renowned German soccer league.

The #WunderbarTour is a unique experience. Where else can you enjoy authentic German foods and brews, join enthusiastic soccer fans for watch parties, and slip into an alternate reality to experience the newest technology from German companies and strolls through German cities far away?

“With more than 120 sites throughout the country and approximately 16,700 employees, BASF has a strong footprint in the U.S.,” says Tobias Dratt, Executive Vice President and Chief Financial Officer of BASF Corporation. “We look forward to showcasing our commitment to the German-American partnership and celebrating the successful collaboration between the countries at the PopUp Tour in Atlanta.” With stops in Chicago, Atlanta, and Portland, the PopUp Tour showcases German business and culture in the U.S. and highlights close economic ties between the two countries. The Wunderbar Together PopUp Tour is proudly sponsored by BASF, Bayer AG, BMW Group, Evonik Industries, Mercedes-Benz, SAP, Schaeffler, Siemens AG, Allianz, LANXESS, Lufthansa, and Merck KGaA, Darmstadt, Germany.