Simon, a global leader in premier shopping, dining, entertainment and mixed-use destinations, announced that PXG will be joining Lenox Square. Set to open during the winter of 2019, this store will be the high-end golf brand’s fourth brick-and-mortar location in the nation and the very first in the southeast.

“As the most iconic shopping destination of the southeast, Lenox Square is a natural fit for PXG as the brand continues to expand its brick-and-mortar footprint and test different markets throughout the United States,” said Michelle Smart, vice president of leasing for Lenox Square and Phipps Plaza.

Located behind Fendi and next to Tesla, this 3,000 square-foot location will include two state-of-the-art fitting bays, a putting green and an expansive retail area that will offer shoppers a personalized experience. A global golf equipment company founded by American entrepreneur and philanthropist Bob Parsons, PXG has experienced unprecedented success as result of its commitment to creating innovative, high-performance products for golfers at every level of the game. The company delivers meticulously crafted custom golf clubs in addition to apparel that is fashion-forward, luxurious and fun, designed to lead the style movement on and off the course.  

Parsons shared, “As PXG continues to grow its retail footprint to deliver our curated retail and club fitting experience to shoppers, we are looking to partner with properties that reflect our commitment to excellence. Lenox Square is an Atlanta landmark and the ideal location for PXG to open its first store in the southeast.”

News of this follows the recent announcement of Scotch & Soda – opening its first brick-and-mortar store in Georgia at Lenox Square this upcoming fall. Designed with its neighborhood in mind, this 1,500 square foot outpost will be a physical embodiment of the Scotch & Soda brand – eclectic, attention to detail, effortless style, and above all, an unparalleled shopping experience.