Potty humor aside, digital marketing and PR agency, Trevelino/Keller is doing its part to help those desperately needing toilet paper, a critical household supply in temporary shortage as evidenced by empty shelves and sold out messages online.
 
The agency has created the Toilet Paper Exchange (TPE), toiletpaperexchange.com, to provide those who simply “can’t hold it” with a “free roll.” The firm is also encouraging the purchase and installation of the bidet, believing the current crisis may offer some climate change silver linings. In 2016, countries like Japan installed a bidet in 81 percent of their homes. Recognizing it takes 37 gallons of water to make a single roll of toilet paper, not to mention the electricity required for manufacturing and the chlorine needed to turn the roll white.  
 
Short-Term Relief: Free Toilet Paper Distribution

Beginning Monday afternoon, efforts go live with the T/K TP Toss where the agency will provide free toilet paper. A gloved T/K team member will toss a roll or two into an open car window – respecting social distancing.  
 
“In times like this, we need a bit of levity to break up the stress associated with ever-changing dynamics due to the coronavirus,” says Genna Keller, principal at Trevelino/Keller. “The Toilet Paper Exchange is indeed intended to distract us from the current stress while providing those TP-less, a roll to get through the day. We see the potential for the platform to address other impending household needs and are exploring additional ways we can use it to help the Atlanta community.”
 
Schools, Churches and Businesses Encouraged to Donate Surplus to the Cause
The original source of product for the TPE is provided by stock overage [sourced from Trevelino/Keller’s office supply account] as it moves to a remote work setting. With more and more organizations having less staff, students, customers and members onsite, supply is likely available. “We suspect many schools, businesses and churches have excess supply of toilet paper and other paper and cleaning products,” adds Dean Trevelino, principal. “We encourage them to contribute to the TPE and we’ll take it from there.”