Blue Sky Agency, Atlanta’s go-to advertising agency, announced that industry veteran Mariana Costa has been named the new Executive Creative Director. Costa will be responsible for leading the creative team and collaborating closely with all departments to produce fully-integrated, cross-channel campaigns for clients.

Mariana brings over 20 years of major brand experience to her role. She comes to Blue Sky most recently from global agency VMLY&R, where she was a Group Creative Director. At VMLY&R, Costa was responsible for leading creative development for some of the agency’s top clients, including Kraft/Heinz, Tyson Brands, and Kimberly Clark. Previously, she built up an impressive portfolio at DDB, McCann, and BBDO, and has worked with such reputable brands as Reebok, IAMS, Unilever, Verizon Wireless, and Pfizer. Mariana’s work has been recognized with prestigious industry awards from organizations including One Show, Clio, and the Drum, among others.

Costa is recognized for her successful track record in meeting complicated national and global marketing challenges across traditional and digital advertising platforms. She is a welcome addition to Blue Sky’s executive leadership team. Her appointment as executive creative director is an exciting signal of growth and evolution for the agency as Blue Sky continues to attract and retain high profile clientele in the Southeast region and beyond.

“As Blue Sky grows and serves a diverse group of both B2B and B2C clients, our team continues to deliver consistent results across the board,” said Blue Sky President and CEO Rob Farinella. “We are thrilled to have an industry innovator like Mariana join our exceptional team and bring the agency’s creative capabilities to the next level of excellence.”

“It is a privilege to join Blue Sky and its impressive team of industry professionals,” said Mariana Costa. “The agency prides itself on constantly evolving and offering innovative, full service resources to keep pace with ever changing industry and client needs. I look forward to developing impactful work in an environment that values a holistic approach to the creative process.”

A graduate of both Michigan State University and the Miami Ad School Atlanta, Mariana holds degrees in advertising communications and art direction. Originally from Salvador, Brazil, Costa relocated from Chicago, IL, and is now based in Atlanta, GA.