Atlanta Agency Drives Nationwide Campaign Encouraging Young People to Stay Home to Stop the Spread
Thursday, May 7th, 2020
A new national public service campaign has hit the airwaves with a life-saving message to 13-34 year olds: “Don’t Stop ‘doing what you love,’ Just Stop the Spread and Stay Home.”
In support of the Center for Disease Control and Prevention’s (CDC) efforts to help stop the spread of COVID-19, Jacksonville-based ad agency Brunet-García (B|G) donated its services to develop the campaign as part of a national coalition of media, technology and entertainment companies, called MediaSavingLives.
Brunet-García specializes in creating campaigns that invoke positive social and behavioral change with a focus on public health. The spread of COVID-19 has affected the physical and mental health of people around the world, many with local, regional, and nationwide stay-at-home orders.
“As this pandemic and the resulting stay-at-home orders became commonplace, we identified a need to educate and inspire young people to heed the health warnings and to stay home,” said Michael Preacher, iHeart’s president of partnerships and government initiatives. “Together with other major media partners, we founded MediaSavingLives and established that we would collectively donate 1 billion youth targeted media impressions. As we sought a creative partner to bring the campaign to life, our first call was to Brunet-García because of their consistent breakthrough concepts, especially on public awareness effort.”
For the first phase of the campaign, B|G created a direct call-to-action for young Americans to do their part to stop the spread while continuing to do what inspires them, just from home. The focal point is “Don’t Stop,” which is supported by a variety of everyday activities that people are still doing at home from singing to creating to celebrating.
“B|G is built on a foundation of creating breakthrough messaging and content. Now is the time to promote the importance of social distancing across generations,” said Jorge Brunet-García, the agency’s president and CEO. “Through the dedication, hard work, and adaptability of our team, we have created a relevant campaign, inspiring America’s younger generation to stay true to themselves while adapting to this new normal.”
The agency scoured the social and digital media landscape to identify how those in the target age group, 13-34, were staying engaged during the quarantine.
The Jacksonville-based ad agency works in partnership with national media alliance to donate creative services in support of the CDC’s COVID-19 awareness efforts Named among AdWeek’s 100 fastest growing agencies in 2019, Brunet-García applies exceptional strategic creativity to some of the most complex issues affecting our nation today. We strive to make a difference by focusing our energy in areas of social impact. We translate complexity into understanding; create life-changing communications that resonate across communities and cultures; reach audiences with innovative multi-channel outreach strategies; and inspire action. Learn more by visiting www.brunetgarcia.com.