Credit Union Loan Source Rebrands to Cinch Auto Finance

Monday, February 28th, 2022

Credit Union Loan Source, an auto finance company that originates and services auto loans, today announces the company’s rebrand to Cinch Auto Finance. The new name, logo and website reflect its increased focus on simplifying the dealer-customer financing experience during the market’s continued growth. 

Founded in 2004, Cinch has originated over $10 billion in auto loans to hundreds of thousands of customers and is dedicated to providing the best service to their customers and dealer partners. Cinch works with over 1,500 franchised and independent dealers in 25 states to help their customers make car ownership dreams a reality. 

Cox Automotive is predicting the US New Car market to grow 3-4% in 2022, adding an additional 1 million sales versus 2021. 

“We have been fortunate to realize steady growth over the past few years, and we are taking the opportunity to reposition ourselves to better reflect our future growth potential,” says Bill Moniz, President and CEO of Cinch. “Our team works hard to ensure that the loan administration process is seamless for our customers and dealers, and we think the new brand truly reflects this idea.”  

Cinch has also launched an engaging new website that provides customers with updated tools and resources to make paying their auto loan and managing their account easier and more convenient.  

Learn more by visiting