Peach Bowl, Inc.’s title sponsorship agreement with Chick-fil-A is now the longest-standing current partnership among all bowl games in college football.

The Peach Bowl’s 26-year partnership with Chick-fil-A that began in 1996 is also now the second-longest sponsorship overall in college athletics, trailing only the Phillips 66 Big 12 men’s basketball tournament.

In December of 2020, Peach Bowl, Inc. and Chick-fil-A announced an extension to their agreement ensuring the partnership through the 2025 bowl game, which coincides with the Bowl’s current College Football Playoff contract.

“Chick-fil-A sets the standard for what an ideal title sponsor and partner should be and we have enjoyed that kind of relationship for more than a quarter of a century,” said Gary Stokan, Peach Bowl, Inc. CEO and president. “They’ve been an instrumental part of our success and we believe this is a testament to how mutually beneficial the partnership has been for both brands all these years.”

“We are proud to be the title sponsor of the Peach Bowl in our hometown of Atlanta and we are grateful for our longstanding partnership with Peach Bowl, Inc.,” said Jon Bridges, chief marketing officer of Chick-fil-A. “College Football has one of sports’ most passionate fan bases and each year we enjoy celebrating the pageantry of the game with fans nationwide.”

This season’s College Football Playoff Semifinal at the Chick-fil-A Peach Bowl will represent the 27th consecutive game where Chick-fil-A has been the title sponsor.