JLL today announces that the firm’s retail group has been selected to reposition and lease The Collection at Forsyth, a mixed-use lifestyle center recently acquired by CTO Realty Growth, Inc. (CTO). JLL Executive Vice President Coleman Morris, Vice President Sherri Mann and Associate Alec Volle will lead the leasing efforts for the center.
“We value our partnership with CTO, having collaborated recently on the tremendously successful repositioning of Ashford Lane in the Atlanta Perimeter market, and we are thrilled to be working alongside them again to reimagine another exciting property in metro Atlanta,” said JLL’s Morris. “ We intend to reposition the property in a way that benefits tenants and consumers alike, establishing it as the premier shopping, dining and entertainment hub in Forsyth County, which is expected to have the highest growth rates of any county in the Atlanta area over the next five years.”
Located at the intersection of Georgia 400 and Peachtree Parkway, The Collection at Forsyth is just 20 miles from Ashford Lane, CTO’s recently reimagined mixed-use town center in Central Perimeter that includes walkable shops, restaurants, offices, residences and a new 70,000 SF greenspace, dubbed The Lawn that is quickly becoming the gathering spot for the Dunwoody community. Implementing a similar strategy as Ashford Lane, JLL will look to replicate the success at The Collection at Forsyth, creating synergies between the two properties and a go-to retail destination in the growing Atlanta submarket. Due to terrific demographic trends, intensive development surrounding the property, and extremely strong retail sales in the market the demand for the property has been strong from best-in-class tenants that will diversify the current mix.
The Collection at Forsyth is currently over 80% leased. With the ability to host more than 80 restaurants and retailers, the center is already home to a range of national and local tenants including Academy Sports, Children’s Healthcare of Atlanta, Barnes and Noble and DSW, among others. Forsyth County has the highest median income of any Georgia county, with a five-mile average household income over $172,000. With over five million visitors annually, The Collection at Forsyth is positioned for success. There are currently over 7,300 future residential units planned in Forsyth County and more than 75 international companies located in the area, making the submarket a strategic investment opportunity for CTO.
“The attractiveness of this property for us was the excellent demographic trends of the submarket,” said CTO. “Our success at Ashford Lane positions our team, as well as JLL's, to create the right roadmap for a pedestrian-centric environment that today’s consumers crave. We’ve seen firsthand how the tenant mix and concepts implemented at Ashford Lane have resonated with the community, ultimately driving foot traffic to the property. As we apply this proven approach to The Collection at Forsyth, we’re confident we will be successful in creating a true lifestyle destination for the market.”