SmartWIN23 – a one-of-a-kind event that brings together marketing principals within the design and construction industry to learn accelerated growth strategies takes place Thursday February 9.

AEC firm Owners and Marketing Principals who want to grow and scale their business need to attend SmartWIN23 on Thursday, February 9 from 8 a.m. till 4 p.m. at the Porsche Experience Center located at One Porsche Drive in Atlanta. SmartWIN packs in inspiring keynotes, educational sessions and panel discussions from the industry’s high-performance firms all around the topic of scalable growth.

This annual event is presented by Smartegies, an AEC focused growth consultant. The event’s title sponsor is PSMJ Resources, Inc., a well-known authority for Improving the Business Performance of Architecture, Engineering, and Construction Organizations Worldwide for more than 40 years.

The event includes Porsche driving experience demonstration laps, lunch and networking.

Some of the speakers and topics to be discussed at SmartWIN23 include:

Shifting Gears for a New Competitive Landscape | High Growth Leaders Panel featuring:
Jake Stefan, CEO | ARCO Design/Build BTS
Lamar Wakefield, AIA, Principal | NELSON Worldwide
Vince DiPofi, PE, CEO | SSOE Group
Stewart Haney, Former CEO | Wendel

What do all these High Growth Firms have in common?

They are all brands with leaders who constantly make the necessary decisions to adapt to market conditions and grow their brands. Each panelist has sat in your shoes, facing challenges common to AEC firm owners and principals.

Driving Growth with Account-Based Marketing

Account-Based Marketing (ABM) has been used by the world's leading B2B brands for nearly two decades, and A/E/C firms are rapidly adopting the methodology. ABM enables firms to align their marketing and business development resources with their highest-value clients, targets, and specific key pursuits. It's a strategic methodology that yields enormous benefits, including:
The ability to measure marketing ROI;
Increased efficiency and reduction of marketing waste;
Alignment of strategic business goals with marketing and business development investments;
Faster speed to market with affordable scalability;
More accountability for seller-doers, business development professionals, and marketing teams;
Increased win rates with the clients you covet the most. 

Accelerate the Buyers' Journey to Drive Revenue

All buyers go through a process before making a purchase decision. This is especially true when buying design, engineering, and construction services. Why? Because beyond your resumes and project portfolios, AEC firms must sell the same thing to win new clients: Trust. To sell trust to a selection committee is more complicated today than it was just a few years ago. With new technologies and a younger Gen-X at the helm of 68% of Fortune 500 and Inc. 500 companies, AEC firm owners and marketers are learning that accelerating the buyer's journey requires reaching buyers much earlier in the sales pipeline. 

Life in the Fast Lane | Most Innovative Marketer's Panel featuring:
Ashley Campbell, SVP | HITT Contracting
Betsy Hurner, VP, Corporate Development | SSOE Group
Tracey Sibley, CPSM, VP Marketing | Brasfield & Gorrie
Scott Steiding, VP Marketing and Sales | Morrison Hershfield

Have you ever wondered what it takes to demand credibility and bring value as a non-technical professional in a technical field? Do you feel your marketing team is ready to evolve beyond just proposals? Then, don't miss this opportunity to hear from the Best of the Best marketing leaders who have all started in entry-level positions and are now leading some of the most innovative marketing operations in the built environment.

Closing Keynote
Gregory C. Hart, President | PSMJ | Resources, Inc

A/E/C Market Outlook and Update

As we continue to navigate changing market conditions, how can you position your firm for long-term sustainable growth? How do you see beyond near-term fluctuations and noise? What are the critical trends that will drive your largest growth investments and strategies? You need high-quality data to make high-quality strategic decisions. In this fast-paced data-driven closing keynote, we walk through the latest insight from PSMJ Resources, Inc's "A/E/C Quarterly Market Forecast," which reveals how key market segments’ behaviors are changing, why they are doing so, and how you can take advantage of the opportunities they create.

Attendees will take away the following key strategies:
Scale your revenues with the clients you prefer to work with;
Increase your share of wallet with existing clients;
Diversify into new growth markets;
Attract top talent that is culturally aligned with your firm’s values;
Position your brand to stand out in the AEC sea of sameness;
Meet industry peers and expand your network with like-minded leaders;
Reduce waste in your sales pipeline.

To register for SmartWIN23, please click here.