Rural Sourcing, Inc., a Bain Capital Double Impact company, has officially changed its name to Sparq. The move reflects the company’s high growth and evolving position in the industry. Sparq provides a vibrant new personality for the company, better reflecting the value delivered to clients during their digital transformation journeys.

More than 15 years ago Rural Sourcing was founded in a tin shack in Arkansas providing application support and maintenance. Since then, the company has grown to a world-class, end-to-end software engineering powerhouse with clients and colleagues across the country. Today the company is focused on product strategy & design, digital engineering, and data & analytics.

"We are still the same great company, with the same great colleagues and same great culture," said Monty Hamilton, CEO of Sparq. "It is important that we have a name that demonstrates who we are and where we are going. We also retain our mission to create jobs and careers across America’s heartland. I have long said that our life’s work is to deliver career opportunities to new locations and audiences. This work will continue but the nature of what we deliver to our clients has changed."

As a company, Sparq’s mission is to create high-quality software development careers across America, in places where top-tier talent is often overlooked and underutilized. This allows colleagues to live in places they love and pursue careers they dream of, while reinvigorating the economies and communities in which they live. By facilitating this quality of life, its clients benefit as well. Client collaborations with Sparq colleagues are enhanced by talent that is bolstered by enthusiasm, engagement, and a zeal for challenging opportunities.

This new company name is inspired by the idea that a spark provides light and as such, guidance. A spark’s place in the creative process is in the beginning, it’s the inspiration that kicks things off. By representing the initial source of ingenuity, invention, and solution, Sparq’s colleagues set themselves up to deliver a compelling promise—that their energy can catch fire and alchemize clients’ goals into meaningful, significant success in their digital transformation journeys.