Leading premium, functional alkaline water brand, Jovē, announced today that they have secured distribution in 175 Kroger, and 81 Lowes Foods stores throughout the Southeast region, and 153 Giant Landover stores. Consumers can now shop for Jovē in Kroger stores in Georgia, Alabama, and South Carolina, Lowes Foods stores in North and South Carolina, and Giant Landover stores in Maryland, Virginia, Delaware, and Washington, D.C. Jovē is the first premium alkaline water clinically shown to support Deep Hydration® for skin and cellular health and is now available on shelves in almost 2,000 stores including Publix, Giant Food Stores, and Earth Fare.

Following the distribution expansion, Jovē will launch a robust social and digital campaign, which presents the brand’s premium quality, unique benefits and properties in a way that is aspirational and accessible to a diverse, everyday consumer. The high-sensory campaign produced by creative agency, YARD NYC, is expected to debut in April 2023. 

“This expansion marks a huge milestone in Jovē’s continued growth,” says Tammy Hobbs, Jovē Chief Executive Officer. “We are proud to be on the shelves of Kroger, one of the world’s largest retailers, and Lowes Foods, a community supermarket chain where shopping is a unique interactive experience in the Carolinas. At Jovē, we believe in the transformative power of hydration and we look forward to continuing our mission of providing Deep Hydration®, supporting wellness from the inside out,  and spreading Jovē joy to all communities.”

Initially launched in July 2020 on Amazon, Jovē quickly achieved Amazon Choice status, and in late 2021, Jovē made its retail debut with a focus on the Southeast region with distribution in Publix, Earth Fare and Giant Food Stores, marking the beginning of several retail successes.