Six Flags, the world’s largest regional theme park company and The Coca-Cola Company (Coca-Cola), the world’s largest beverage company, announced today that they are extending their multi-year partnership.

Coca-Cola will continue to have exclusive rights across the drink portfolio. “Coca-Cola is a best-in-class company that creates many unique ways to activate with our guests and elevate their experience throughout the season,” said Stephanie Borges, Global Vice President of Marketing and Partnerships at Six Flags Entertainment. “This renewed partnership will deliver new areas of opportunity and allow us to engage with our multi-generational guests in a more authentic way.”

"We are excited to continue our long-standing partnership with Six Flags, and are energized about the future,” said Rachel Chahal, Director of Amusement Partnerships for Coca-Cola. “Together, we will continue to refresh Six Flags guests every season.”

As part of the extension, Six Flags and Coca-Cola will create innovative activations and unique in-park offerings that can only be experienced at Six Flags. In Summer 2023, the partnership will launch an exciting new endeavor in the eGaming space that will deliver some first-of-its-kind experiences. In addition to eGaming, the partnership will deliver long-term guest enhancements throughout the parks, engaging with millions of guests through VIP lounges, specialty beverages, and multiple tentpole events and festivals.