Two luxury brands under the umbrella of Atlanta-based Inspired Insurance Solutions have been expanding their product lines and launching media campaigns to grow brand awareness and promote the companies.

Elysian Parfums, a designer fragrance company, has just released its fifth original fragrance and has more in the works. Execuluxe, a retailer of high-end luggage and bags, was recently featured in a fashion show in Winter Park, Florida, where ten designs from the collection were displayed on the runway.

Elysian's new scent, La Belle Vanille, has a core scent of Madagascar vanilla and caramel, layered with jasmine, tonka bean, orchid, iris, incense, patchouli, and amber. Like the other perfumes and colognes offered by Elysian, La Belle Vanille was designed to incorporate some of the most famous scents on the planet, utilized by high-end brands, but at a more accessible price point.

By launching its new scent, the team at Elysian hopes to attract new customers and increase the brand's visibility by offering a wider range of options. The company plans to promote the new scent through various marketing channels, including the company's social media platforms, to generate buzz and excitement around the brand.

Innovating and releasing new products to keep up with changing consumer preferences and market trends is a priority for the growing company. By launching La Belle Vanille, Elysian Parfum can show its commitment to staying relevant and meeting the needs of its customers, helping the brand to stand out in a crowded market.

Elysian's sister brand Execuluxe is also making strides toward significant growth. The brand, geared toward discerning consumers of high-end travel goods, was able to showcase its iconic style and quality craftsmanship at the Winter Park fashion show.

As Covid restrictions have lifted and the travel industry has seen measurable increase, the demand for premium travel gear has also gone up. Execuluxe plans to meet this need by targeting both leisure and business travelers. The brand also offers an exclusive line of highly functional travel bags designed specifically for the business traveler, and will be expanding upon this collection.