Terra Alma is excited to announce that South End Norcross is moving forward with a micro food hall in the former engine building anchored by barbeque restaurant South End Smokehouse. The engine building was purchased by entrepreneur Luis G. Fernandez, showcasing his ongoing commitment to the city of Norcross.

South End Smokehouse will be managed by Buzz Schuster, a restaurant operator with over 20 years of experience in the industry. Schuster's famous barbeque recipes, including his tender brisket, will be on full display. The micro food hall, set to open by spring 2024, will also feature other concepts.

Known for his successful ventures, including Mojitos Cuban American Bistro LLC, The Crossing Steakhouse, and three other locations of Mojitos Bistro around town, Fernandez is excited about South End Norcross, praising Mason Zimmerman, Principal of TileTech Renewal Co. for his commitment to creating something unique.

Fernandez also credits Edie Weintraub, Founder and Chief Community Builder of Terra Alma, with introducing him to the project and bringing him together with TileTech, "Edie is a great resource," Fernandez said. "She set Mojitos up in the Forum as our biggest location that features music and dancing. And she brought this location to us and introduced us to Zimmerman.”

“Edie knows so many people and is a great networking hub. She works hard and is always there, answering and returning phone calls. I don't know how she does it with a thousand things going on, but she's always available."

The South End Norcross micro food hall promises to be a unique destination in historic downtown Norcross, with Terra Alma and TileTech Renewal Co. curating local and regional tenants to create a place where people want to linger, slow down, and make real-life connections with their community.

For more information about Terra Alma’s real estate advisory services, visit their website at www.terraalma.com. To learn more about Mojitos Cuban American Bistro LLC, visit https://mojitosbistro.com/.

Restauranteurs or retailers interested in South End Norcross or similar spaces that encourage activation and community should reach out to Edie Weintraub at Terra Alma via phone at 404-436-1045 or by visiting www.terraalma.com. To tour South End Norcross, visit www.terraalma.com/tours.

terra alma is a woman-owned boutique real estate advisory focused on building community through thoughtful connectivity of local, emerging and inspiring brands. terra alma curates space for emerging retail and restaurant brands and advises owners and developers on growth and expansion. Scouting locations throughout the Southeast, terra alma focuses on adaptive reuse, main street development and mixed-use projects. For more information, call 404-436-1045 or visit www.terraalma.com.