SweetWater Brewing Company, LLC (“SweetWater Brewing” or “SweetWater”), a subsidiary of Tilray Brands, Inc. ("Tilray" or the "Company") (NASDAQ: TLRY and TSX: TLRY), today announces a new partnership with Mercedes-Benz Stadium and the opening of two new branded bars at Atlanta’s premier sports and entertainment venue, which is home to the NFL’s Atlanta Falcons and Atlanta United of Major League Soccer. With this new partnership, sports fans and concert goers can now enjoy SweetWater beers throughout the stadium and at the new flagship SweetWater bars located on levels 100 and 300.

SweetWater’s partnership with Mercedes-Benz Stadium, which has hosted more than 260 events and 230 million guests since opening in 2017, creates an authentically local experience at the world-class venue. SweetWater was founded in Atlanta in 1997, and the brewery’s award-winning craft beer quickly developed a cult following and helped shape the vibrant craft-beer scene that exists in the city today. As part of the partnership, SweetWater is also the presenting sponsor and official beer partner of the ATLive concert series and the Summer Movie Experience at the Home Depot Backyard adjacent to Mercedes-Benz Stadium.

“This is another exciting new partnership as we continue our coast-to-coast expansion and serve our great beer to sports fans across the country,” said Ty Gilmore, President, U.S. Beer, at Tilray Brands, SweetWater’s parent company. “SweetWater has deep roots in Atlanta, and serving our beer at the city’s premiere entertainment destination is one of the exciting new ways we’re engaging with the community. We’re thrilled for more of Atlanta’s football and soccer fans, as well as the community at large, to sip their favorite SweetWater beers while taking in the fun at Mercedes-Benz Stadium.” 

“We are excited to partner with our hometown brewing company, Sweetwater, “says Vice President, Partnerships, AMB Sports and Entertainment, Dana Harple. “We are purposeful in bringing local Atlanta businesses inside Mercedes-Benz Stadium, not only to support locally owned businesses, but to expose guests from all over to the best of what Atlanta has to offer, Sweetwater is a premier example of Atlanta’s finest, and we are proud to have them in the family.”

SweetWater’s best-selling beers are now flowing at the stadium, including their flagship 420 Extra Pale Ale, the widely popular India Pale Ale, and new releases Lager and Gone Trippin’ West Coast-Style India Pale Ale.