The Atlanta Hawks today announced a new multi-year community-focused partnership with QuikTrip (QT), one of the nation’s leading convenience and gasoline retailers. The Hawks are the first team in the NBA to partner with QT. Per team policy, terms of the agreement were not disclosed.

As an integral part of this relationship, QT will be the naming rights sponsor of the team’s 2023 Community Court Tour, set to embark on Tuesday, June 13. Throughout the seven-week tour, more than 1,000 metro Atlanta youth will be surprised with pop-up basketball and fitness activities featuring Hawks alumni and players at already-existing day camps throughout Cobb, DeKalb, Fulton and Gwinnett County. 

“Our new partnership with QuikTrip, which focuses on positively impacting youth throughout Atlanta and engaging Hawks fans from tipoff to the final whistle, is a natural fit because QuikTrip does a great job of giving back in every community it serves,” said Hawks’ Executive Vice President and Chief Revenue Officer Andrew Saltzman. “We are thrilled to find a partner who matches our energy and enthusiasm for both community and creating memorable experiences, and we are excited to launch the partnership with next week’s Community Court Summer Tour presented by QuikTrip.”

The partnership between the two organizations will also include various activations throughout the upcoming 2023-24 season. In addition, the creation of the ‘QT Tipoff’, an activation if the Hawks win the opening tip at home, fans in attendance will enjoy winning a select reward from select QuikTrip locations throughout the city within the QT app.

The Hawks will also integrate QT into their best-in-class overall game experience including the entitlement of one game. QT will have branding present during Hawks’ home games both inside and outside of State Farm Arena throughout the season.

“We are thrilled to announce our partnership with the Atlanta Hawks. Our organizations share a commitment to providing a first-class experience to our fans, and making a positive impact on our community,” said QuikTrip’s Corporate Communications Manager Aisha Jefferson. “We look forward to cheering on the Hawks for another exciting season and helping Hawks fans stay fueled up with rewards from our new QT Tipoff.”

Like the Hawks, QuikTrip has a proud tradition of supporting the community. In 2023, QuikTrip has already invested $2.7 million into nonprofit organizations across the Metro Atlanta area aimed at strengthening neighborhoods, stabilizing families, and making our streets safer for youth to lead active, healthy lives.

To learn more about the Atlanta Hawks Basketball Academy, visit Hawks.com/basketballacademy. To learn more about the Hawks, visit Hawks.com.