Marbury Creative Group’s Bank of Joyce Campaign Named Best Online Commercial in the 2023 Telly Awards
Thursday, July 6th, 2023
Marbury Creative Group, a brand-building marketing agency that drives business growth through the fusion of strategy and creativity, announced today that its Bank of Joyce video campaign for Georgia Banking Company (GBC) has been named a silver winner under the “Online Commercials – Business-to-Consumer” category in the 2023 Telly Awards. Celebrating its 44th year, the awards program honors excellence in video and television across all screens.
Tasked with creating an attention-grabbing brand awareness campaign for GBC, Marbury Creative Group developed six commercial spots featuring an excitable, witty brand character named Joyce. Playing on GBC’s mission to be “The Bank of Choice,” the commercials showcase Joyce mishearing a message from the bank’s chief executive officer, Bartow Morgan – thinking he said, “The Bank of Joyce.” The engaging, creative campaign demonstrates the approachability and customer-centric nature of the bank as Joyce and Bartow interact with each other all over the community, from a local brewery to a grocery store. The full series of commercials can be found here.
The click-through rate and video-view completion rates have performed well above benchmarks across all tactics within just the first months of the campaign. By leveraging advanced TV streaming, audio, display, search, social media and YouTube, the agency was able to expose people all around GBC’s branches to Joyce and her admiration for the bank. In addition, the bank has already seen a 2.5 percent conversion rate with users interested in opening accounts due to the campaign.
“We are incredibly honored to be recognized by the esteemed Telly Awards alongside other industry-leading companies and video campaigns,” said Shelly Hoffman, executive vice president and partner at Marbury Creative Group. “Receiving the title as one of the best online commercials in the business-to-consumer category is a testament to our team’s commitment to developing out-of-the-box marketing strategies and campaigns that help our clients stand out and tell their stories better.”
Marbury Creative Group blends emotive storytelling with pragmatism across all disciplines including branding, strategy and insights, digital, social, experiential, video and photography. The agency specializes in both business-to-business and direct-to-consumer marketing and activities that inspire brands’ audiences to action.
“The caliber of the work this season coming from creators such as Marbury Creative Group truly has reflected the theme of breaking out and standing out,” said Sabrina Dridje, executive director of The Telly Awards. “Our industry is experimenting with new technologies like never before, crafting compelling stories to draw attention to some of the world’s most pressing issues, and companies big and small are turning to more sustainable practices to break the cycle of past production processes.”
The full list of 2023 Telly Awards winners can be found at www.tellyawards.com/winners. To learn more about Marbury Creative Group and its creative campaigns, please visit www.marburycreativegroup.com.
