Bennett Thrasher, a nationally recognized full-service accounting and consulting firm, announced today the addition of Scott Lawrence to its team as the new Director of Growth Marketing. With a vast background spanning over 25 years, Lawrence brings extensive expertise and a passion for incorporating a Return on Investment (ROI) component into marketing initiatives. 

In his new role, Lawrence will focus on introducing qualified, prospective clients to the firm through calculated, predictable, and measurable methods. He intends to create meaningful and mutually beneficial relationships by establishing new outreach programs through content creation, testing various modes of promotion, and starting conversations with those who will most benefit from the Bennett Thrasher service offerings.  

"It's really important to have an ROI component to measure marketing," Lawrence explained. “Continual testing is also crucial because that’s how we learn what works and it’s how we’ll foster continuous improvement. I am especially enthusiastic about demonstrating many of the lesser-known products and services that Bennett Thrasher has, from BT Tech to our Client Advisory Services, and others. Of course, it helps that the firm already has a stellar reputation." 

Scott Lawrence also serves as a part-time marketing instructor at the University of North Georgia. With a passion for teaching, he enjoys acquainting students with real-world business cases and campaigns.