Selig Celebrates Opening of Heartwood Powder Springs

Thursday, October 19th, 2023

Selig Enterprises, one of the largest privately owned real estate companies in the Southeast, today announced the opening of Heartwood Powder Springs, a 300-unit multifamily community in Powder Springs, Georgia. The ten-building community offers one, two and three-bedroom apartments, with first resident move-ins expected later this month. 

Heartwood Powder Springs, located at 4493 Brownsville Road just off of US Hwy 278, is the first multifamily community to be delivered in the city in the last 20 years and the first of its kind in the area. The community offers upscale amenities including five acres of green space, walking trails, dog park, pickleball court, a 10,000 sq ft clubhouse with co-working spaces, indoor / outdoor bar and gameroom, state-of-the-art fitness center with outdoor and indoor studios and yoga studio, pavilion with gas grills and outdoor dining spaces, and a resort-style swimming pool. Selig celebrated the opening of Heartwood Powder Springs with a ribbon cutting ceremony on October 10 alongside city leaders and project officials. 

“Powder Springs, located in Cobb County, is a growing submarket, and there is a demand for quality multifamily product. We are elevating garden style living to meet this demand,” said Greg Lewis, Senior Vice President of Development at Selig. “Heartwood Powder Springs provides a modern residential option with exciting, state-of-the-art amenities and elevated finishes to create a true community feel.”

Heartwood Powder Springs marks the first multifamily project for Selig outside of the City of Atlanta, and officially launches the Heartwood brand, which includes plans for expansion into other suburban markets. Selig recently developed Westbound at The Works, a 306-unit multifamily community located within The Works, a popular mixed-use district in Atlanta’s Upper Westside. The company also developed 40 West 12th, a luxury condominium tower that is part of the vertical mixed-use development, 1105 West Peachtree, in Atlanta’s Midtown neighborhood.

RangeWater Residential is handling leasing and property management on behalf of Selig. True North Companies is serving as general contractor on the project, with Silver Studio serving as the architect. Additional members of the team include SilverCap Partners, Selig’s equity partner and Wells Fargo Bank, N.A., Selig’s construction lender.

For more information on Heartwood Powder Springs, click here