Babbit Bodner Awarded Agency of Record for Signia by Hilton’s Flagship Location in Atlanta

Friday, December 1st, 2023

Babbit Bodner, a leading communications consultancy, is pleased to announce the significant milestone of becoming the public relations agency of record for Signia by Hilton Atlanta, the city's largest downtown ground-up hotel development project in 40 years, expected to debut in January 2024. This partnership marks a pivotal moment for the city and Signia by Hilton as the journey to transform Atlanta's hospitality landscape commences.
 
The 976-room Signia by Hilton Atlanta offers direct access to the Georgia World Congress Center via a pedestrian walkway and is located steps from Mercedes-Benz Stadium and State Farm Arena, perfect for sports and entertainment fans. The property offers more than 100,000 square feet of world-class meeting and event space, eight signature food and beverage experiences, including three full-service restaurants and three bars, premium wellness amenities with a spa, beauty bar and fitness center, and outdoor event space in the heart of downtown Atlanta. Nestled strategically amidst Atlanta's iconic landmarks, vibrant culture, and bustling business districts, Signia by Hilton Atlanta will be an exceptional destination for both leisure and business travelers along with meetings and groups.

"Signia by Hilton Atlanta will change how global travelers and companies view the city as a destination to host conferences and events through its world-class amenities and unparalleled meetings and events," said Teri Agosta, general manager of Signia by Hilton Atlanta. "We selected Babbit Bodner as our public relations partner due to their demonstrated capacity for transformative storytelling. Their deep-rooted passion for Atlanta and unwavering commitment to nurturing the city's prosperity will be instrumental in delivering our message to our community and the world."

Key Highlights of the Partnership:

  Strategic Vision: Babbit Bodner will be the driving force behind shaping Signia by Hilton Atlanta's public image. Through strategic storytelling and innovative public relations campaigns, they will ensure that Signia by Hilton Atlanta becomes a prominent fixture in the Atlanta hospitality landscape.

 

  Community Engagement: The partnership aims to not only attract guests but also actively engage with the local community. Collaborative initiatives and support for local causes will be at the forefront of their efforts.

 

  Elevated Guest Experience: Signia by Hilton Atlanta offers guests best-in-class amenities and services in a vibrant, sophisticated setting for leisure travel, business meetings and events.Babbit Bodner's expertise in crafting compelling narratives will bring the guest experience to life, drawing travelers from near and far.
 
"We are truly excited to partner with Signia by Hilton Atlanta, a visionary project that will reshape Atlanta's hospitality landscape," states Jennifer Babbit Bodner, CEO and owner of Babbit Bodner. "Our role as the public relations agency of record will enable us to showcase the unique offerings of Signia by Hilton and create lasting impressions."

For more information on Signia by Hilton Atlanta, please visit signiabyhiltonatlanta.com and for media inquiries, please contact [email protected].