Eagle Merchant Partners (“Eagle”), a leading private equity firm investing in lower middle-market franchise, consumer and commercial services companies, is proud to announce that it has been named to Inc. Magazine's prestigious list of Founder-Friendly Investors for the third consecutive year. 

This recognition reflects the firm's unwavering commitment to supporting and nurturing founder-led businesses.

The annual list highlights investment firms dedicated to providing more than just capital to entrepreneurs. The firms honored by Inc. understand the unique needs of founder-led companies and offer strategic guidance, operational expertise, and long-term support to help these businesses grow. The list has become an invaluable resource for founders seeking venture capital, private equity, or debt partners who align with their vision and values.

“Eagle is honored to be recognized by Inc. Magazine for the third year in a row as Founder-Friendly Investors,” said Partner Bill Lundstrom. “We have been investing in the Southeast for over two decades, and our deep regional networks allow us to provide support to business founders. We pride ourselves on applying our operating playbook to build strong management teams, invest in portfolio company infrastructure and drive growth through strategic initiatives."

Led by Lundstrom and Stockton Croft, Eagle is committed to fostering the growth of founder-owned businesses in the Southeast, with a focus on companies with $2 million to $20 million of EBITDA.

To compile the 2023 Founder-Friendly Investors list, Inc. Magazine received insights directly from entrepreneurs who have worked with private equity and venture capital firms. Founders shared their experiences and provided data on how their portfolio companies have thrived under these partnerships, creating a well-rounded assessment of each firm's commitment to supporting entrepreneurs.