LUVU Brands Appoints Chris Knauf as Chief Financial Officer

Staff Report From Georgia CEO

Monday, March 4th, 2024

Luvu Brands, Inc. (OTCQB:LUVU), a designer, manufacturer, and marketer of a portfolio of consumer lifestyle brands, today announced the appointment of Chris Knauf as Chief Financial Officer, effective February 20, 2024. He has succeeded Martin Scott, who stepped down on February 20, 2024, following the filing of the 10-Q Quarterly Report for the period.

Chris Knauf brings over two decades of corporate finance and accounting experience working with public and private companies of all sizes, scopes, and industry sectors. From 2018 to 2024, Mr. Knauf served as Senior Vice President of Accounting for Locumtenens.com, the largest medical staffing company in the United States. Prior to Locumtenens, Chris was CEO/CFO of Built NY, a lifestyle consumer products company. Before joining Built, Mr. Knauf held executive positions with the History Channel's international consumer products division and Martha Stewart Omnimedia e-commerce division.

"We are excited to welcome Chris Knauf to Luvu Brands," said Louis Friedman, Founder, and Chief Executive Officer. "Chris brings significant finance expertise, strategic planning capabilities, and deep experience at a range of consumer product companies. His skills and leadership are an excellent fit as we execute our strategic plans for growth and increased profitability."

"I am excited to join Luvu Brands at this phase of the company," said Chris Knauf. "LUVU has the opportunity to see significant growth in value through disciplined planning and careful execution. I look forward to working with the entire LUVU team to build strategy and structure that will accelerate profitable growth and shareholder value creation."