TOUR Championship Tees Up Fresh Hospitality Experience
Monday, March 4th, 2024
The TOUR Championship today announced the addition of The Georgian, a new upscale shared hospitality option to round out its comprehensive hospitality program for the 2024 event. Alongside East Lake Golf Club’s full-scale course renovation in its return to its ‘Golden Age’, the TOUR Championship continues the elevation of its reimagined hospitality program with the return of the Starter Lounge presented by NetJets and the ULTRA Athletic Club.
The Georgian delivers a premium experience featuring all-inclusive food and beverage; a climate-controlled structure with expansive patio seating set amongst a pivotal section of the course on Nos. 8 and 9; and includes expansive views to No. 1 tee and the iconic East Lake clubhouse. The Georgian’s central course location is the ideal place to be amidst the golf action. Ticket packages start at two tickets per day, Thursday through Sunday.
“The addition of The Georgian alongside the return of the Starter Lounge presented by NetJets and the ULTRA Athletic Club provides companies and their invited guests plenty of options for best-in-class hospitality at the TOUR Championship,” said Alex Urban, Executive Director of the TOUR Championship. “The growth of this event, in
addition to the incredible course renovation of East Lake Golf Club, has afforded us the opportunity to reimagine the 2024 event and fan experience.”
The Starter Lounge presented by NetJets returns to the No. 1 tee at East Lake Golf Club. An upscale, shared hospitality experience that creates a heightened level of anticipation for each tee time by giving guests a one-of-a-kind vantage point as players pass through the venue during their pressure-packed walk to the tee to begin their round at the TOUR Championship. With food and beverage included, the Starter Lounge presented by NetJets offers the optimal experience to watch every group tee off from this ground-level venue. Packages begin at two tickets per day, Thursday through Sunday.
Situated in the epicenter of East Lake Golf Course – a new location for 2024 – the ULTRA Athletic Club is an open-air, shaded hospitality venue with views of the driving range and No. 16 tee. Tickets to the ULTRA Athletic Club are inclusive of beer and seltzer with food and other beverages available for purchase. Open from Wednesday to Sunday, the ULTRA Athletic Club is the perfect spot to feel a part of the TOUR Championship action.
The TOUR Championship will make a return to Labor Day weekend in 2024, with tournament dates set for Aug. 28 – Sept. 1, as the PGA TOUR’s top 30 players compete in the FedExCup Playoffs finale for their chance to win the FedExCup and the season title.
Hospitality tickets can be purchased by visiting TOURChampionship.com/hospitality. Fans are encouraged to follow the TOUR Championship on Facebook, Twitter and Instagram for tournament updates.