With market conditions shifting daily, SRP Lending warns builders and investors to price homes carefully. Jobless claims, consumer spending trends and new tariffs have the power to shake buyer confidence, hindering opportunities to sell inventory. To succeed in this dynamic environment, builders and investors must closely monitor home pricing for competitive new and resale housing and price properties competitively. 

“In this environment, the margin for error is zero,” said Geoffrey Deckelbaum, Principal at SRP Lending. “Every day brings new data—tariff changes, interest rate rumors, inflation reports—and buyers are reacting in real time. You can’t afford to take chances. You must nail it.” 

Today’s consumers are more cautious, more informed and less likely to engage with homes that feel overpriced. While positive economic signs, such as lower jobless claims and increased consumer spending, are present, high interest rates are keeping many potential buyers on the sidelines. Builders must adjust by implementing smarter, more competitive pricing strategies to ensure their homes stand out and sell. 

What are some key market pressures influencing pricing?  

Tariffs are influencing both builders and investors. They have led to higher material costs for builders and tighter profit margins. With the recent increase in resale inventory, there is more competition for new construction than there has been in the past few years. Interest rates are not helping either, causing buyers to hesitate and raising concerns about affordability.  

SRP Lending understands that in today's unpredictable housing market, builders need more than just capital; they need a strategic financial partner. This is why SRP Lending goes beyond traditional financing, collaborating closely with builders to ensure their projects are not just funded, but also priced to sell effectively. 

“Private lending gives you the power to move fast,” added Deckelbaum. “But speed means nothing if your home sits unsold because it’s mispriced. In this market, precision is everything.” 

For more information about SRP Lending's services, please visit www.srplending.com.