Practical Guide to Client Management One of the First of Its Kind Published in Business Genre
Friday, September 4th, 2020
How2Conquer, a boutique publisher specializing in nonfiction how-to books, today announced the availability of its newest book, “A Dragon Walks Into a Meeting: A Tactical Guide to Client Management,” by authors John Brown and Fred Fuller. The book, which provides discussion and techniques for building and maintaining good client relationships that lead to greater business success, is available for purchase through all major book retailers including Amazon and Barnes & Noble, as well as your favorite independent bookstores through IndieBound.
Authors Brown and Fuller began the book after working together for several years, often sharing client dilemmas and negotiations with each other that would inevitably end with one of them lamenting that they wish client management practices had been taught in business school. Noticing that there was very littlethought leadership or scholarship on t
"Saying yes to this manuscript was easy for me," says Michelle Newcome, publisher of Atlanta-based How2Conquer. "I could immediately see how my own team of account managers needed a guide like this. Every page I turned as we edited and reviewed held another great nugget of information that would be immediately useful in my own business. We loved working with John and Fred to tease out their best stories and bits of hard-won wisdom in making many dragons happy over their careers."
With subtle humor and infograp
· Practical tactics to
· Critical skills to e
· Philosophical underpinnings for client management
· Illustrative stories
Building on the basics introduced in the book, the authors continue discussing client management intheir podc
Amanda Setili, President of Setili & Associates and author of Fear
