Museum of Illusions, originator of illusions "edutainment” museums, announced today that Atlanta will soon be home to the global brand’s largest location ever opened, from which the company will unveil MOI 2.0, the company’s newest creative design and style concept.

Following the lease agreement recently finalized between the brand and Hines, the 11,000 square feet of space in Atlanta’s bustling Atlantic Station will open before the close of this year as a state-of-the-art museum designed for visitors of all ages to enjoy mentally stimulating optical illusions, 3D holograms, brain-puzzling exhibits and interactive illusion rooms. Future visitors of the new museum can expect a truly unique experience, as the Atlanta Museum of Illusions will feature some exhibits that will be entirely new to the brand through its MOI 2.0 initiative that promises a totally reimagined concept to expect from all new museums launching in 2023 and beyond.

“Museum of Illusions is an immersive, mind-bending experience and will be the perfect addition to Atlantic Station’s line-up of innovative concepts,” said Starr Cumming, retail director of specialty leasing for Hines. “Atlantic Station is the city’s hot spot for Atlantans' dining, shopping or entertainment desires. As we continue to seek big and bold ideas to bring to the property, we look forward to welcoming Museum of Illusions’ largest location ever later this year.”

Atlanta is one of the largest and most influential markets in the U.S. The city is renowned for its rich history, and its vibrant culture, art and music scenes, making it an ideal market for Museum of Illusions’ continued expansion across the United States. The fast-growing “Empire City of the South” is home to a young and diverse population of creatives and innovators who enjoy memorable and unique entertainment and immersive art experiences, making Museum of Illusions the perfect fit for Atlanta. 

“We are beyond excited to expand our U.S. footprint in this market,” said Jonathan Benjamin, CEO of Museum of Illusions, and long-time Atlanta resident. “As we continue our global expansion efforts, we are also in the process of securing space in Atlanta to serve as the company’s new U.S. headquarters. More details to follow soon, but in the meantime, we are thrilled that the Atlanta community has created a space for us to bring one of our most exciting museums yet to such a flourishing city.”

News of Museum of Illusions’ development in Atlanta follows the brand’s recent announcement of its confirmed plans to open a new museum in Charlotte, North Carolina, signifying the brand’s commitment to rapidly growing its U.S. presence with some of its most impressive facilities yet. Deals are in the works to bring the museum to at least 100 locations around the world over the course of the next 4 years, with the company poised to up the ante with each new location as a result of MOI 2.0. 

For more information about the Museum of Illusions and its franchise opportunities, visit www.museumofillusions.com or email at [email protected].