In celebration of 20 successful years in business, full-service event house WM Events today introduced its new logo and brand identity.

For two decades, the Atlanta-based firm has provided sky-high standards and leveraged creative partnerships to plan, design and produce corporate events, weddings and social events, nonprofit fundraisers, meetings and conferences, tradeshows, festivals and more. With a diverse and multidisciplinary team, the company has focused on personalizing events to give its clients the experience of couture. 

“Launching WM Events as a newcomer to Atlanta 20 years ago took a leap of faith – one that I was excited to make,” said William Fogler, founder and principal. “Today, I still feel that same excitement as our team continues to grow, we get to know new clients, and we continue learning and innovating to stay at the forefront of what this thrilling industry has to offer.”

The team worked with the powerhouse NYC brand strategist Ryan Lynch to update the company identity. Alicia Terry developed the 2024 brand voice, and graphic designer Isabella Ossott redefined the logo. Honoring the company’s evolution and growth with three thicker lines, slanted and joined by thin up marks, the shape of the. new logo represents both the W and the M of WM Events, with a more graphic impression that expects recognition over reading. 

While the brand palette remains among green hues, they are simultaneously bolder and darker and accompanied by colorful confetti that honors both the milestone anniversary and the company’s function. 

The refreshed WM Events look is appearing now on the company’s website, additional owned media, uniforms and more. It is already making a big splash on the exterior of the new company headquarters in Hapeville, Ga., slated to open later this year.