Recent data tells us that 92% of executives plan to maintain or increase their current investments in generosity. 60% of executives plan to increase giving to employees, 46% to communities, and 45% in the way they operate their business. This is a significant jump from 2023, where only 33% planned to increase generosity investments.

The 2024 Business Generosity Report, released by goBeyondProfit and Georgia CEO, offers a glimpse into where fellow CEOs, founders, and senior executives are investing resources. 

What is driving this nearly universal commitment to generosity? Most CEOs say they're doing it because it's the right thing to do, not because of external pressure. 

However, many CEOs also see a link between generosity and employee satisfaction, with 92% citing a direct correlation between employee care investments and improved employee satisfaction. Additionally, nearly half of all executives (49%) highlighted financial benefits as the reason for becoming more generous in the way they operate their business. 

2024 Business Generosity Report

In the full report we explore additional motivations for increasing generosity, as well as how to best pinpoint these investments to boost employee satisfaction.