Atlanta's Rental Market Trends of 2024: New Units, Apartment Size, Reasons for Moving, Livability & More

RentCafe

Tuesday, January 7th, 2025

To celebrate this year’s highlights, we’ve gathered the Top Reports of 2024, showcasing the trends, surprises, and standout moments that shaped the U.S. rental market.    

  • Historic Highs in Apartment Construction: 2024 is a record-breaking year, with U.S. apartment completions surpassing 500,000 units for the first time. Despite market uncertainties slowing new starts, the future looks bright, with 2 million units projected by 2028. 

The Atlanta metro area is expected to welcome 18,520 new units by the end of 2024, while Atlanta proper leads with 7,184 units. The metro is projected to slow down with 57,104 new units by 2028 — reflecting a 22% decrease compared to 2018-2023.  

  • Bigger Apartments Are Back: After a dip in 2022, the average new apartment size rebounded to 916 square feet in 2023 thanks to a rise in spacious two- and three-bedroom units meeting renters’ need for more space. The average apartment size in the U.S. increased by 27 square feet from the previous year.  

Atlanta apartments built in the last decade average 904 square feet. That’s 61 square feet less than what was built before then. Looking ahead, future units in Atlanta are set to shrink by an additional 29 square feet.  

  • Renter Favorites Revealed – 1st Half of 2024: We looked at engagement on RentCafe.com through listings views, as well as favorited apartments and saved searches to have a more in-depth interest of renters. Additionally, we factored in rentals availability in the city, for a closer look at demand fluctuations year-over-year for monthly snapshots of renter market dynamics. 

Atlanta is the 3rd most sought-after city by renters in the first half of 2024.  

  • Year-End Rental Market Competitiveness Report: In 2024, there were 9 applicants per vacant unit, which stayed on the market for 40 days. The average occupancy rate was 93.6%, while the lease renewal rate increased year-over-year to 62.2%. Furthermore, the rentals inventory grew nationwide by 2.59%. All these metrics combined resulted in a Rental Competitiveness Index (RCI) score of 74.4 (out of 100). 

In 2024 in Atlanta, 7 renters were vying for the same vacant apartment, which stayed vacant for 44 days, on average. RCI score 69.2. In the suburbs, there were 8 applicants and a vacancy of 45 days. RCI score 66.9. 

  • Build-to-Rent on the Rise: Build-to-rent housing saw a major surge in 2023, with 27,500 homes completed (a 75% jump from 2022). Looking ahead, over 45,000 build-to-rent homes are currently under construction.  

Atlanta saw 1,981 build-to-rent homes completed in 2023, twice the number it delivered the year prior (931 units). Atlanta is ramping up on BTR construction, with even more units scheduled for delivery in the following years: 2,341 units. That’s the 5th biggest pipeline in the country.  

  • Adaptive Reuse on the Rise: The adaptive reuse trend gained momentum, with 12,700+ buildings converted into apartments in 2023. Hotels were the top choice for conversions. With 151,000 apartments currently underway, this revival shows no signs of slowing down.  

Peachtree Corners leads the way in converted apartments from offices in 2023 - 295 new apartments, while Atlanta has more than 2,000 apartments underway from retrofitting projects. Office building conversions are at the forefront of future adaptive reuse in Atlanta, accounting for 68% of the total projects (1,411 units, to be exact). 

  • More Space for $1,500: Renters across the U.S. can expect an average of 729 square feet for $1,500 per month, but in 62% of the 200 largest cities, you’ll find even more room. Cities like Wichita, KS, offer exceptional value, with $1,500 getting you 1,359 square feet. 

For $1,500 per month, renters in Atlanta get 812 square feet. Here’s a fun fact: Silicon Peach offers double the space renters in Silicon Valley get for $1,500 monthly.  

  • Best Cities for Renters: To help renters identify the best cities for renters, we looked at 20 relevant metrics across 150 U.S. cities. These metrics — which include apartment quality, economic strength, traffic, air quality and natural amenities — were then grouped into three categories: cost of living and housing; local economy; and quality of life.  

Atlanta #2  > Cost of Living and Housing rank 9; Local Economy rank 4; and Quality of Life rank 23.  

  • America’s Most Livable Metro: After analyzing 139 U.S. metros and using 17 key metrics to assess factors like cost of living, access to lifestyle amenities, and community spirit, we believe we’ve found the ideal locations — and it all hinges on livability.  

Atlanta rank 104 

  • Socioeconomics: #31 (includes poverty rate, unemployment, income growth, cost of living) 

  • Quality of Life: #105 (includes health-care providers, uninsured residents, food index) 

  • Location and Community: #98 (includes arts, entertainment and recreation venues, commutes, share of severe housing problems) 

  • Top Reasons for Moving: Although only 24 million people moved in 2023 (the lowest number in 25 years), more than half of these moves were for better homes and 5 million were for job opportunities — even in the era of remote work. In fact, better housing remains the top motivator for moving, driving 15% of relocations, followed by job-related moves accounting for over 13% of moves. Lastly, the search for affordable housing accounts for 10% of moves. 

  • How Much Does Gen Z pay on Rent Before 30: When it comes to housing costs, Gen Z will be spending $145,000 on rent by their 30th birthday, while Millennials spent $127,000 during the same stage of life (14% more). Notably, Gen Z’s renting costs account for 27% of their income from ages 22 to 29 (which is the same percentage as it was for Millennials) because Gen Z’s wages are higher today. They will earn a total of $550,000 in their 20s.  

Gen Zers in Atlanta shell out $158,765 just on rent by the time they hit 30. Owning a home in Atlanta costs $171,251 (excluding the down payment). By comparison, Millennials in Atlanta spent $130,485 on rent and $172,740 to cover the mortgage, taxes and fees on a house in their 20s.At the same time, Gen Zers’ income is anticipated to surpass Millennials’ earnings in this eight-year period amounting to $555,316. 

Check out the link to each of these reports all in one place: https://www.rentcafe.com/blog/rental-market/market-snapshots/2024-review-top-rentcafe-reports/