A generous company culture is a non-negotiable for most employees. New research from the 2025 Generosity by the Generations Report reveals that what makes a culture truly resonate is unique to each generation. 

While everyone agrees on the importance of accessible leadership, a deeper look shows that each generation values a different, specific cultural element. Understanding these nuances is the key to building a workplace where every employee feels eager to collaborate and perform.

Gen Z seeks a greater variety of perspectives. Gen Z’s priorities are clear—this generation highly values a workplace that reflects different backgrounds, experiences and points of view, ranking this as the second most important element of a generous culture. Not only is this important to them, but they also believe this diversity is a key element for their productivity.

Millennials and Baby Boomers value transparency. Both Millennials (20%) and Baby Boomers (22%) are most likely to prioritize transparent communication from their leadership, ranking it as the second most important element of a strong company culture.

Gen X seeks clarity and purpose. The second most important elements of a generous culture for Gen X are clear company values (19%) and a positive company purpose (19%). They want to see how these values and purpose impact their daily work and the world around them.

The findings of the 2025 Generosity by the Generations Report offer a clear lesson for modern leadership: while there is no universal definition of a strong culture, a generous approach has the power to foster loyalty and enhance performance for every generation.