Fox Theatre Unveils New Arcade Lounge, Continuing the Evolution of its Premium Guest Experience

Staff Report From Georgia CEO

Thursday, August 13th, 2026

The Fox Theatre announced the opening of the newly enclosed Arcade Lounge, the latest enhancement to the Marquee Club presented by Lexus and the next chapter in the continued evolution of the theatre's premium hospitality offerings.

"The Arcade Lounge reflects the Fox Theatre's commitment to continually reinvesting in the guest experience," said Rachel Bomeli, Chief Operating Officer of the Fox Theatre. "By transforming an existing covered terrace into a year-round lounge, we've created additional flexibility and comfort for our guests while building upon the vision established when the Marquee Club opened in 2018."

When the Marquee Club opened in 2018, its third level was designed with three unique guest experiences: the indoor Conservatory bar, an open-air rooftop overlooking Peachtree Street, and the semi-covered Arcade Terrace located above the Fox Theatre's historic Arcade entrance. The newly completed project transforms the Arcade Terrace into the Arcade Lounge, a fully conditioned year-round space. The Conservatory and open-air rooftop remain unchanged and continue to be available to guests as they have since the Marquee Club's opening.

 

Before and After Photos

Designed by Atlanta-based architectural firm Lord Aeck Sargent, which also served as architect for the Marquee Club and numerous other Fox Theatre improvement projects, the new Arcade Lounge seamlessly integrates into the existing structure while expanding the ways guests can experience the club.

Since opening in 2018, the Marquee Club has become one of the Fox Theatre's most popular guest amenities, welcoming thousands of ticket holders and members annually. Over the years, both the club's physical spaces and membership offerings have evolved in response to changing guest expectations and audience preferences.

"The definition of premium experiences is always changing," said Bomeli. "What guests value today isn't necessarily what they valued five or ten years ago. Healthy organizations listen, adapt and continue investing in ways that create meaningful experiences. The Arcade Lounge reflects that mindset and our desire to meet guests where they are while continuing to elevate the Fox experience."

The Arcade Lounge joins a growing list of investments the Fox Theatre has made in recent years to enhance both the guest experience and the long-term vitality of the landmark. From major projects such as the restoration of the theatre's iconic Onion Dome to the opening of the Fox Theatre Gift Shop earlier this year, the organization continues to evolve in ways that deepen how audiences experience and connect with the Fox. Additional guest-focused enhancements and storytelling initiatives are planned for later this fall.

"The Fox has always been more than a theatre," Bomeli added. "It's a gathering place for Atlanta. Investments like the Arcade Lounge ensure that whether someone is visiting for the first time or returning for the hundredth, the experience continues to feel special, comfortable and worthy of the memories being made here."

The Arcade Lounge is now open to all Marquee Club guests and members. To learn how to become a member of the Marquee Club presented by Lexus, visit foxtheatre.org/premium or email [email protected].