Atlanta based automotive group Jim Ellis Automotive joined forces across their dealerships to help raise money and awareness for ALS by participating in the popular ALS Ice Bucket Challenge.

General Managers, staff, and even Vice President Jimmy Ellis all participated in the challenge which was captured on film and can be viewed on their Youtube page; https://www.youtube.com/watch?v=pxufyxVo9j0.

In addition to participating in the challenge, general managers and staff also took the opportunity to challenge various businesses such as Dealer.com, Chamblee Police and Fire Departments, ADP, and others. Some have accepted the challenge and plan to release response videos in the near future.

Amyotrophic lateral sclerosis (ALS) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. In 1939, baseball great Lou Gehrig contracted ALS which ended his career and brought the recognition internationally and gained the name Lou Gehrig's disease.

The ALS Ice Bucket Challenge has been accepted by thousands of people including celebrities and politicians. The videos have millions of views on Youtube and has helped to raise research funding as well as more ALS awareness. To find out more about the ALS Foundation and their work, visit their website at http://www.alsa.org/.