Branding Brand, the leading mobile commerce platform of top-grossing retailers, today released the results of its Mobile Commerce Index for July 2014. The exclusive worldwide data sample reports smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites from July 2014 vs. July 2013.

Issued monthly, the Mobile Commerce Index report identifies customer mobile commerce use and trends worldwide across a consistent sample of 26 major clients in various industries, including apparel, health and beauty, and home goods. The Index is the largest collection of data on commerce culled from retail websites specifically optimized for iPhone, Android, and other smartphones.

Compared to 2013, the Branding Brand Mobile Commerce Index shows the following year-over-year differential for the 26 clients tracked:

Year-Over-Year Mobile Growth Rates from July 2013 to July 2014:
Smartphone visits increased 24.9%
Smartphone orders increased 73.0%
Smartphone revenue increased 97.6%

Additional Data on Mobile Market Share:
In July 2014, smartphones generated 34.9% of total online visits (61.8% iOS, 37.4% Android) up 19.9% from July 2013. Meanwhile, the market share of non-mobile (desktop) visits decreased 13.7% from July 2013 to July 2014. 

"Our real time data shows decisively that smartphone activity in retail is surging, with the highest percentage of growth consistently in revenue," said Chris Mason, Branding Brand co-founder and CEO.  "We expect to see the maximum impact of this record-breaking, year-over-year trend hit during the 2014 holiday season as consumers flock to fully-optimized mobile websites offering exclusive seasonal sales, customized vibrant imagery, and a no-stress shopping experience."