Scout, a full-service advertising agency with extensive CPG and retail experience, announced that it has been selected agency of record for Flowers Foods, Inc.'s Nature's Own, Cobblestone Bread Co., and Wonderbakery brands. Flowers Foods is a leading producer and marketer of packaged bakery foods in the United States.

"The fact that Flowers Foods has such trusted brands in the packaged foods business is very meaningful for us," said Bob Costanza, Scout executive creative director and co-founder. "This is a significant opportunity, and our team is enthusiastic about bringing its brave thinking to these well-known and respected brands." 

"We're proud to have been selected as the marketing partner for such brands as Nature's Own, the number one bread brand in the country, and the iconic Wonder brand. We know this was an important decision for Flowers," said Jennifer Brekke, Scout CEO and co-founder. 

Scout will handle all marketing services for Flowers Foods' bread brands.  BrandCottage, an independent media agency, will handle media planning and buying.

"We chose Scout because they demonstrated a strong understanding of our business and know how to manage a consumer brand in today's evolving marketplace," said Brad Alexander, Flowers Foods executive vice president and COO. "In addition to sharing a passion for our brands, Scout brings an outstanding level of integrated marketing resources. We look forward to working together."