Marketo, Inc. launched The Definitive Guide to Mobile Marketing, a complete guide that will help marketers handle the important, nuanced, mobile channel. It will help marketers create strategic mobile marketing plans and help them engage their audience effectively via mobile devices. This comprehensive guide includes:

• Why mobile marketing is important 
• How to create a cross-channel mobile marketing strategy 
• Your mobile marketing options, including: responsive design, SMS/MMS, and mobile apps 
• How to test, measure and optimize your mobile marketing 
• Insights from industry experts 

Mobile marketing unlocks powerful opportunities for marketers on a scale never before seen. Unlike any other engagement and communication channel, mobile allows marketers to reach target audiences in real-time and in a personal way. Not only is mobile universal—almost all people and businesses engage with mobile in some way—it unlocks the potential of a huge, expanding, captive and engaged audience. 

With the rapid evolution and adoption of mobile marketing in consumer lives, marketers need to adjust their strategy to become more personal and relevant. The Definitive Guide to Mobile Marketing will help marketers get started. Download it here: http://www.marketo.com/definitive-guides/mobile-marketing/