Naranga CEO Tariq Farid announced today that Greg Berman has been named president of the Atlanta-based franchise management software company as it prepares to launch an aggressive campaign to expand its presence worldwide.

"Greg brings Naranga extensive experience and expertise in domestic and international information technology and mobile solutions from a wide range of industries," Farid said. "Just as importantly, he has a true vision of where technology is heading and how companies of all sizes, especially those in franchising, can apply the advances to most effectively interact with their various audiences."

Berman arrives at Naranga having most recently served as Chief Operating Officer of eRevMax, Inc., a London-based B2B travel technology company focused on the hotel industry.  He spent seven years as Chief Operating Officer/Chief Technology Officer at Atlanta-based Hotel Booking Solutions, Inc. and also held senior Information Technology positions at Peak Technologies, Fujitsu Consulting, Albion International, The Coca-Cola Company and Texas Instruments.

Naranga, formerly eMaximation, offers a suite of software solutionsdesigned to help franchise companies and small businesses use emerging technologies to integrate their sales, operations and marketing activities.  Specific features can be tailored to each company's unique business processes, and all applications are developed with a mobile-first approach due to the increasing use of mobile devices over traditional management tools.  Naranga's solutions provide enhanced communication and proactive business intelligence that drives bottom line results.

"This is a truly exciting opportunity," Berman said. "The franchise Industry has tremendous potential to take advantage of new technologies in order to more effectively interact with their franchisees and their customers. Mobile technology has dramatically changed the way franchisees manage their businesses and the way consumers shop for products and services. Those companies that don't adapt will be left behind. Our innovative solutions make it possible to respond to this rapidly evolving landscape seamlessly and quickly while providing measurable business benefits and ROI."

Berman holds a BS degree in Operations Management from Auburn University and a MS degree in Management Information Systems from the University of Texas at Dallas.